In spite of the Russian ban on EU agricultural products, the value of overall exports from the 28-nation bloc has risen 5 percent since the embargo was instituted, according to the European Commission. While Russia has become Agroittica’s biggest territory, exports there are forecast to fall to 2.5 tons this year from 3.7 tons in 2014 due to the economic slump.
Mondella proudly recalls a Russian acquaintance offering him “a great Russian caviar” at a dinner on a yacht off Sardinia’s Emerald Coast two summers ago. Mondella tasted it, then lifted the tin and looked underneath. The code number revealed it was his.
For Michele Costabile, a professor of marketing at the Luiss University in Rome, “camouflaging” the caviar’s origin shows Italy is getting its own back on Russia.
“Russia is full of pizza and pasta which have vaguely Italian names but are in fact clumsy imitations made in Russia,” he said. “Two can play that game.” ∞∞∞∞∞ SEE MORE ∞∞∞∞∞